![]() It all started when advertising illustrator Hari Prasetiyo received a brief from a group of Joko Widodo’s volunteers to create campaign material that had a “pop” appeal and make people interested in collecting the campaign material. ![]() Indeed it made a significant impact in Joko Widodo’s campaign and contributed towards his victory. Jokowi à la Hergé became the most sought after popular culture image in the country. Later, many comic books featuring Jokowi’s “blusukan” impromptu visits down the sites of cities or villages where people “really” live and work were published. At the peak of the campaign period of the Indonesian general elections in 2014, the image of Presidential candidate Joko Widodo in a comic strip drawn in the style of Hergé’s famous Tintin cartoon character appeared on various social media platforms and became very popular especially among the younger generation. ![]()
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